How do you find buyers for a new export product?

For a product with no export track record yet:

1. Confirm real demand. Check which countries import the product and in what volume — customs and trade-statistics data show this.
2. Pull the importer list for the top two or three markets. These are your first-call companies.
3. Narrow to one category and pitch as the specialist — depth beats a broad, shallow catalogue for a new entrant.
4. Check the landed-cost math survives freight, insurance, and destination charges before you quote.
5. Run the outreach sequence — personalised first email, follow-ups, intro call.