An agent's value is their buyer relationships. You can build the same list directly:
- Get the importer list from customs data for your product and target countries — the same companies an agent would introduce you to.
- Get the procurement contact for each and reach them yourself.
- Run your own follow-up sequence and intro calls. This is the work an agent does; doing it in-house keeps the margin.
- Keep an agent only for markets where language, relationships, or on-the-ground presence genuinely need one.
Direct contact also means you own the relationship — and the repeat orders.